What kind of problem does your business solve? Are you selling widgets and trying to figure out why people should buy your widgets instead of someone else’s? Well, good! This is the first step to figuring out what makes your business unique. Here’s how we can do this:
Let’s say you sell widgets.
Lets say you sell widgets. First and foremost, it is imperative that you define the problem before starting on a solution. So let’s go back to our example of selling widgets:
- What kind of problem does your business solve? Well, if you’re in the widget business, then your product solves the problem of not having enough widgets in one’s life. And if someone buys from you–if they give up their money in exchange for something tangible (a widget), then that means there was an unmet need for more widgets in their lives! You’ve done good work!
- How does this translate into short-term goals? Well first off let’s set some realistic expectations here: no matter how talented or ambitious or driven someone might be at any given moment (and even if they don’t have any other commitments), achieving anything worthwhile takes time–so don’t expect miracles overnight! If we were talking about tangible fitness goals instead of business ones here…let me tell ya what: those take even longer than two years! But stick with me here because I’ve got some good news coming up soon enough.
Customers don’t want just a widget. They want a widget that solves their problem.
Do you know what kind of problem your business solve?
If you are a business owner or entrepreneur, this is a question that should be on the top of your mind.
Before starting to solve any problem, it’s important to define it first. You need to know exactly what kind of problem exists in the market so that when people come looking for solutions, they can find yours easily.
The reason why defining the problem before starting solving it is so important is because once we start working on something without clearly understanding what our goal is and how we want to get there -we will never reach our destination! Even if we somehow manage not only reaching our destination but also maintaining ourselves along the way (which isn’t easy), there’s still no guarantee that we’ll arrive at where we wanted initially; all thanks due because there wasn’t really any goal set up front!
If this is the first time you’ve thought about it, don’t worry.
It’s not always easy to know what problem your business is solving. That can be because you haven’t thought about it before, or because the answer is so obvious that you don’t see it as a “problem.”
But think back to when you started your business and consider whether there was an issue that needed solving–and if so, why? You may find that this helps clarify what kind of problem your company solves for customers.
Figure out what you do well and why people should buy from you instead of someone else
It’s important to know what your target audience wants, and how you can offer them something better than the competition.
- What do they want?
- How will it make life easier for your customer?
- What can you offer that other people can’t?
Conclusion
If you’re not sure what kind of problem your business solves, don’t be discouraged. You can always ask your customers and see what they say. If that doesn’t work, try looking at some other companies in your industry who seem to be doing well.
The main thing to remember is to start with the idea to solve a problem for your customers and then start building your business round that!
I hope you have found this interesting as well as helpful. Please be sure to share this with your friends and team members. Also, don’t forget to check out my blog
Why it’s important to know your audience
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